In a first, Prada has invited an outside collaborator to rethink its store window concept.
Italian designer Martino Gamper has unveiled his windows that will be rolled out to Prada's +300 stores worldwide.
With boxy shapes and geometric details, the concept was thinked to marry the new SS'15 collection, as a beautiful complement to the clothes.
"The main idea was to play with perspective and geometry" said Gamper.
The designer wanted to work with wood and create a nature-inspired concept with a simplicity that would enhance the clothes, while displaying the complexity of the wood.
"Entitled 'Corners', the windows are designed as a celebration of the humble corner, while Gamper's work is part sculptural installation, part practical solution that draws viewers into the space forming a magnetic display for the collection and a dramatic sight for passers-by."
