32 Zhong Shan Dong Yi Road,
The World's Most Refined Chanel Boutique is Unveiled in Shanghai
SHANGHAI - CHANEL unveils its most refined boutique ever.
Opening on November 25th 2009 at the Peninsula Shanghai, this CHANEL boutique sets a new standard of elegance, sumptuousness and fine craftsmanship, by which the legendary Parisian fashion house pays homage to the city known as “the Paris of the East.”
Renowned New York architect and long-standing CHANEL collaborator Peter Marino has ensured each room offers a warm and sophisticated experience inspired by the fabled Paris apartment of Mademoiselle Chanel.
Combining a residential feel with an experimentation with rich new materials - alongside hand picked antiques, artworks, and site-specific installations - the new CHANEL Shanghai boutique reaches rare heights of refinement. “The result is comfort, quiet elegance, timelessness,” explains Peter Marino, “The chic of CHANEL.”