World's First Hermés Store Opens in Madison Avenue, New York
The world's first Hermès Mens store in the world opens on Feb 10 at 690 Madison Avenue, New York.
The 2,450 square foot boutique is the first in the world that Hermés has dedicated to men. The classic brownstone was redesigned by RDAI, the Parisian architectural agency founded by Rena Dumas, and features an interior that is new and contemporary yet borrows from the decorative vocabularies of the traditional tailor's shop and gentlemen's club. Details from the original Hermès store at 24 Faubourg Saint-Honoré are revealed and reworked and paired with the store's streamlined architecture to offer a space that is both elegant and simple.
"We felt there was a tremendous opportunity to really showcase all these wonderful products for men that Hermès makes. These products tend to be overshadowed or almost hidden among the other categories across the street. This store will raise the awareness level of our current and potential male clients in this market who might not have realized before that Hermès had all of these products, from our enamel cuff links to the made-to-measure program."
Robert Chavez, President and CEO of Hermès USA
For this discerning customer, the store will also feature an array of merchandise made specifically for the new Hermes boutique. Exclusive items include a selection of silk ties---one with the Statue of Liberty next to the Eiffel Tower on the front---while another has an apple motif and comes in four different colors. On the reverse of the ties, "Hermès Homme" appears, which is a signature for the new line.
Other special items include trainers and a smart leather briefcase!
(clic on pic to enlarge for better view)