Olivier Rousteign surprised everyone this morning launching the new Balmain campaing for Spring Summer 2014 starring no other than Rihanna.
The 90's are presented in this collection and the 'pop-star culture' couldn't be better represented... than with the iconic princess herself!
This is officially my favourite collection from Rousteign since he's comanding Balmain, because all the 'couturish' clothes are very urban and cool but with an effortlessly luxury. #Flawless
This campaign were photographed by Inez & Vinoodh.
#rihanna #pouritup #balmain #effortlesslychic