Spring sees the launch of new Swedish fashion brand '& Other Sories'.
It's a new brand from H&M and is offering ready-to-wear, shoes, bags, accessories and beauty, with make-up according to the collection, with the colours changing with the season to complement the clothes...
With ateliers in Paris and Stocholm, the idea behind the brand is to give women freedom of expression across one label - from cool modernism to a more romantic side.
With the clothing designed by two design duos, garments from different themes are encouraged to be mixed, creating personal edits of their looks.
So far so enigmatic.
Here's a video premier of 'Ocean Print' from their upcoming SS13 debut, featuring designer Behnaz Aram, ahed of the brands official channels.